Copeland Thermostat Family Banner Ad Series
For this project, my objective was to create a series of banner ads that would embody the full range of thermostats offered by Copeland. The design process involved showcasing each product—from the advanced smart thermostats to the classic, non-wifi models—under one unifying message: trust and reliability, a nod to Copeland's century-long rapport with contractors.
My design choices were intended to visually communicate the evolution and breadth of the Copeland thermostat family, while also maintaining a cohesive brand aesthetic across the entire ad series. With a consistent tagline and strategic placement of product images against a striking blue background, the ads were crafted to grab attention and inform customers about the versatile options available. Each ad was designed not only to stand alone but also to fit within a larger narrative of innovation and tradition that Copeland represents.
My design choices were intended to visually communicate the evolution and breadth of the Copeland thermostat family, while also maintaining a cohesive brand aesthetic across the entire ad series. With a consistent tagline and strategic placement of product images against a striking blue background, the ads were crafted to grab attention and inform customers about the versatile options available. Each ad was designed not only to stand alone but also to fit within a larger narrative of innovation and tradition that Copeland represents.
